In the end-user pricing context, who is the end user?

• A. The designer.
• B. The client.
• C. The vendor.
• D. The manufacturer.

Answer: (B)

The main idea here is who ultimately benefits from and pays for the design work. In interior design practice, the end user is the client—the person or organization that commissions the project, will live with or use the space, and is responsible for paying for the goods and services. The designer, vendors, and manufacturers all play roles along the way, but they are intermediaries or suppliers; the client is the one who experiences the end result and carries the cost. Understanding end-user pricing means pricing and presenting value from the client’s perspective, aligning with their budget and how they will use the space.