Which analysis helps identify opportunities and threats in strategic planning?

• A. SWOT analysis
• B. Internal design sketches
• C. A/B testing
• D. Annual tax filing

Answer: (A)

In strategic planning, you want a clear view of what you can leverage and what could hinder you, from both inside and outside the organization. SWOT analysis is the standard tool for this kind of balanced scan. It guides you to identify internal strengths and weaknesses and external opportunities and threats, then use that information to shape goals and actions. By mapping opportunities to strengths and threats to weaknesses, you can decide where to invest, what to improve, and what risks to guard against. The other options don’t fit this purpose: internal design sketches are for developing design concepts, A/B testing compares two options to see which performs better, and annual tax filing is an administrative task unrelated to strategic planning.