Which role is commonly described as the primary client contact?

• A. Senior Designer
• B. Design Assistant / Junior Designer
• C. Designer / Intermediate Designer
• D. Project Manager

Answer: (D)

The primary client contact is the Project Manager. This role acts as the central liaison between the client and the design team, handling meetings, progress updates, and ongoing communications. They manage the project scope, schedule, and budget, ensuring the client’s requirements are captured, approved, and tracked throughout the project. By coordinating change orders, approvals, and conflict resolution, the Project Manager keeps the project on track and the client informed, which is why this role is best suited to be the main point of contact.

Senior Designers may present concepts and respond to design questions, but day-to-day communications and coordination with the client typically sit with the Project Manager to maintain consistency and accountability. Design Assistants or Junior Designers focus on production and support tasks, with limited client-facing duties. Designers at an intermediate level contribute to design decisions but usually work under the Project Manager for client communications and project logistics.