Which role leads the design project and serves as a critical client contact?

• A. Senior Designer
• B. Project Manager
• C. Designer / Intermediate Designer
• D. Design Assistant / Junior Designer

Answer: (A)

The role that leads the design project and acts as the main client contact combines design leadership with the authority to make decisions and communicate the concept clearly. The senior designer is positioned to provide that leadership: they set the design direction, present concepts to the client, and guide the team to implement the vision while managing client expectations. They are the primary bridge between the client and the project team, ensuring the brief translates into coherent design decisions and keeping the project on track.

A project manager handles scheduling, budgeting, and coordination of tasks, which is essential but focuses on logistics rather than design leadership or ongoing client liaisons. An intermediate designer contributes to development and documentation under the senior designer’s direction, not as the principal client contact. A design assistant or junior designer supports tasks and drafting rather than leading the project or managing client relationships.